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Friday, June 24, 2011

100 DAYS TO HEAVEN (Unbelievable Marketing Strategy)


      June 23 and 24 Edition of this series seems to be an odd that boggles my mind till the time I lay down in bed, it took me quite a while to stop thinking about the different marketing strategy that I can’t understand but it is bound to happen in real life, there are times we are in the crossroads of decision of letting go and reaching out but it’s just an overwhelming feeling and an exaggeration of facts. To understand why I’m writing this letter this is how it goes. Emerald has been captured for her deceptive behavior scaring the employees of the Toy Company of Madam Anna. Emerald’s captured led her behind bars and his father still unrest in the Hospital.
      The accused never really had a feeling of guilt in her wrongdoing while the top Company’s Chief Executive Officer, Bobby is ready to file the case against the offender. The board had decided to pin down Emerald so as not to divulge the secret of her revenge against the Toy Company through which Madam Anna is the prime reason. Emerald has thought for a while about what should happened, that she will be prosecuted for a lifetime sentence in jail. But still she could not forgive Madam Anna’s sin against her father. They suppose to have a share or Royalty about the sales of the Toy designed by Emerald’s father but they were tricked by Madam Anna’s broken promises and lies. That has been the reason why her father suffered a stroke during her childhood.  
      During the meeting Sophia would suggest that Emerald would be set free and her father should receive the amount of shares from the sales of the toys that he has designed many years ago. This raise an argument and articulation of facts that makes my eyes grow larger for a different scene that Sophia has been suggesting. And how I am suppose to believe that it was raised during the board meeting, a culprit would be set free and an opportunity to receive a P30 million pesos? Wow, what a surprise and what a twist of fate for a criminal.  
      The major plan of the Toy Company is to deny that Anna Manalastas has promised to give a Royalty to Emerald Capistrano and her father, the media would easily publish such statement that Emerald tried to sabotage the image of them in favor of the company but Sophia came all the way to change the plan by turning the dilemma into a marketing campaign. The board meeting has been confused but willing to listen.
       Sophia suggested to call a press conference about the incident that happened in the past, Anna Manalastas has made an injustice to Emeralds father that she has deceived them for the price of the design of the toys and she has promised them the royalty they deserved since the company has grown to be one of the most successful toy company in Asia because of the design of the father of Emerald.
      Bobby the CEO have easily concluded an insane strategy that should not happen, he told the board that this will create an even more rotten image of the company in the eyes of the public. But Sophia is ready to tell the board that if it will not happen the competitors will find their way to degrade us in the hands of Emerald so by all means we can deny the truth say’s Sophia. We really need to pay the Capistrano the exact amount that they deserved she continue; because that will rebuild the image of the company not to fool people. The public should know that we are willing to pay the injustice the company has done in the past, to prove that we are a good company we must take pride of our company in the eyes of our customers beyond revenue generation.
      Some of the board agrees to repair the image of the company and the price is worth it, until they all have decided to agree about Sophia’s suggestion and praise her for his cleverness and ideas. Sophia suggest that Jessica would be the one to represent the media for a press conference so that the people will remember her as the new owner of the company and that the image will be renew about the worthlessness of Madam Anna in the eyes of the public.
       We are going to announce the abandonment of the case and they will be given their Royalty this is a chance for the company to renew and move on, right after the conference the company would be Jessica not Madam Anna. When the speech is done after the press the business will surely bloom in full because of the history of the toy, this will not just be toys but a masterpiece of history. This is definitely a sure profit, and definitely a renewed image to the company say’s Sophia. She has been applauded for his ideas and so it happened.                  



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