With the barangay elections coming up in a few weeks, astute barangay candidates have taken their campaigns online, using popular social networking sites like Facebook. Interestingly, the Comelec cannot regulate online campaigning, so it's a venue which candidates can use to reach their constituencies, especially if they are targetting a younger demographic. It's a platform though which has no history yet of delivering results, but to a politically savvy PR man, the possibilities are endless. These are five reasons why it may work -
1. It won't cost an arm and a leg - and most barangay candidates won't have the war chest of let's say, a presidential candidate, so it's a wise way to channel resources by reaching their constituencies.
2. It could entice the youth to care about the barangay elections - and vote! I'm not sure how interested the youth are with the barangay elections. But if savvy barangay candidates can use the Internet and Facebook to spread their good qualities and projects, and then targets these young people, then maybe they would go out on election day and vote for these candidates.
3. It allows the youth and the voters to have a forum or a platform to discuss the issues of the barangay. Forums are popular in the Internet so this is one form of a barangya council meeting.
4. The youth voters will think the barangay candidate is cool! And cool is an important quality that youth voters will look for in their candidates!
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